BNI Podcast Episode 80: “Specialists Win More Referrals”
Synopsis
If you want a referral, your description of your business should be detailed and focused on a specific aspect of your business. When you say “I do everything,” it doesn’t mean anything to your fellow BNI members. People don’t need general jobs done, they need specific jobs done.
People fear missing out on possible referrals by being too specific, but remember, you have 50 meetings a year. You can mention a different specialty every week. Your referral partners build up the big picture of what you do from the details.
Remember that your goal at BNI is to train a sales force for yourself, not to make an immediate sale. Design a curriculum for the entire year with topics you think your BNI chapter should know about.
Brought to you by Networking Now.
Full podcast here:
http://www.bnipodcast.com/2008/11/12/episode-80-specialists-win-mor…
About The Author
Rainmaker
BNI Rainmaker is a fast-growing, dynamic BNI chapter from Malaysia, established in July '07 and has since exchanged over RM9mil worth of business among its members.
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Author his web sitehttp://bnirainmaker.com